What should a cashier do if a customer expresses dissatisfaction with their purchase?

When a customer expresses dissatisfaction with their purchase, it is essential for the cashier to listen to their concerns and offer solutions according to store policy. This approach ensures that the customer feels heard and valued, which can significantly contribute to their overall shopping experience. Addressing their issues directly not only demonstrates excellent customer service but also allows for potential resolution of the problem, which may salvage the customer's perception of the store.

Offering solutions aligns with best practices in customer service, as it often leads to customer satisfaction and loyalty. By understanding the specifics of the customer's complaint, the cashier can tailor their response and provide options that the customer may not be aware of, such as refunds, exchanges, or store credits, depending on the situation. Engaging with the customer in this way fosters a positive relationship and can help mitigate any negative feelings they may have regarding their purchase.