What is the first step a cashier should follow if a customer is dissatisfied?

Listening to the customer and trying to resolve the issue is crucial in providing good customer service. This first step shows that you value the customer's feelings and concerns, which can help in de-escalating any frustration they may have. By actively listening, you gain a better understanding of what the customer is dissatisfied with, which allows you to address their specific needs or complaints.

Engaging with the customer not only helps resolve their immediate issue but also builds a trustful relationship, making them more likely to return in the future. Listening enhances your ability to offer relevant solutions or even compensation, which can turn a negative experience into a positive one. This approach reflects the importance of customer service in retail, especially in a customer-oriented business like Hobby Lobby.