What is a key reason for cashiers to understand the features of the items they sell?

Understanding the features of the items they sell allows cashiers to assist customers in making informed decisions. When cashiers possess comprehensive knowledge about products, they can answer questions, highlight benefits, and suggest alternatives that align with customer needs. This understanding builds trust and promotes a positive shopping experience, ultimately encouraging customer loyalty and satisfaction.

While upselling may be a tactic employed at times, it should not be the primary focus, as it can lead to customer frustration if done excessively or inappropriately. Recognition such as employee of the month is a secondary benefit that can come from providing excellent customer service but is not the core reason for understanding product features. Competing with other stores might influence business practices, but the value derived from informed customer interactions remains the primary objective in fostering customer relationships.