If a customer is dissatisfied after waiting for service, what is the best response?

Offering an apology and a discount is an effective way to address a customer's dissatisfaction after they have experienced a wait for service. This approach acknowledges the customer's feelings and shows that you value their time and experience, which can help to diffuse any frustration they may have. By apologizing, you demonstrate empathy and a commitment to customer satisfaction, which is essential in any retail environment.

Additionally, a discount serves as a tangible gesture of goodwill that can help win back the customer's loyalty and encourage them to continue shopping at the store. This response not only addresses the immediate concern but also reinforces the company's commitment to customer service excellence.

Other choices may not effectively resolve the situation or could further exacerbate the customer's dissatisfaction. For instance, complaining to a supervisor might delay immediate resolution and leave the customer feeling ignored. Ignoring the customer is likely to escalate their frustration, while directing them to another employee might not directly address their concerns. Therefore, the combination of an apology and a discount is the most constructive and customer-centric response.