How should you handle an incorrect price displayed on an item?

When dealing with an incorrect price displayed on an item, it is crucial to notify your manager and adjust accordingly. This process is essential for several reasons. First, it ensures that the pricing reflects the store's policies and inventory management systems, which are designed to maintain consistency and fairness in pricing. Correcting the price properly helps avoid potential misunderstandings or dissatisfaction from the customer, who may feel misled by the incorrect display.

Furthermore, informing a manager allows for proper documentation of the error, which can lead to changes in pricing practices or signage to prevent similar issues in the future. This approach promotes a culture of accuracy and accountability within the workplace, ensuring that the store maintains a high level of customer service.

Each of the other options lacks the necessary policy adherence that comes with notifying a manager and correcting the error appropriately. Simply charging the customer the correct price, continuing to ring the incorrect price, or asking the customer if they wish to proceed without further action may create confusion and would not align with best practices in retail operations.