How often does Hobby Lobby typically change its in-store promotions?

Hobby Lobby typically changes its in-store promotions on a weekly basis, often aligned with seasons or holidays. This strategy allows the store to respond to shifting consumer interests and seasonal trends effectively. For example, promotions may focus on craft supplies during the back-to-school season or decor items around holidays like Christmas or Easter. By updating promotions weekly, Hobby Lobby keeps the shopping experience fresh and encourages customers to visit the store more frequently for new deals and items. This adaptive marketing approach not only drives customer engagement but also helps manage inventory more effectively, as popular items can be promoted to maximize sales during peak times.